---
title: "qverse"
description: "The cabin and the lounge, walkable before you book."
content_type: "project"
canonical_url: "https://mantasvaitukaitis.com/projects/qverse"
markdown_url: "https://mantasvaitukaitis.com/projects/qverse.md"
updated_at: "2026-09-02T20:54:37Z"
language: "en"
---

# qverse

> The cabin and the lounge, walkable before you book.

- Live project: [https://www.qatarairways.com/html/redirect/QR/qverse/](https://www.qatarairways.com/html/redirect/QR/qverse/)

## Project details

- Year: 2021-2024

- Client: Qatar Airways

- Agency: Neutral Digital

- Type: Web/VR

- Status: delivered

- Role: Design

## About

QVerse is a digital twin of Qatar Airways' own spaces. The Qsuite business cabin, economy, the lounges, and the premium check-in hall at Hamad International, rebuilt in 3D and opened to anyone with a browser or a headset. Walking a cabin answers what a photograph and a seat map cannot, and it answers it before the fare page, which is where premium seats are won or lost.

## my part

I was responsible for UI/UX across web and VR, including sketches, wireframes, user journeys, prototyping in 3D whenever the challenge was spatial. The team grew, and we delivered the project together with Qatar Airways’ in-house team and built the design system needed to keep the work moving forward.

## About

More coming soon...

## Outcome

A 1,860% return on ad spend in its first year, and 55% of the customers it brought in had never booked with the airline before. It won the Future Travel Experience VR award.